Instagrafite
Est. 2011

A creative studio focused on art since 2011 · Worldwide

We put art
where itbelongs.

We are Instagrafite. A creative curation studio that transforms walls, buildings,
and cities into open-air galleries. We connect brands, artists
and people through urban art.

What we believe

Art is the most powerful mediumthere is.

We believe public art is the world's most powerful form of communication.
It never asks for permission. It's impossible to ignore. It takes the common space and makes it extraordinary.

Since 2011, we have built projects that live at the intersection of art, brands, and the city, in Brazil and across the globe. We don't produce campaigns.We produce experiences that people photograph, share, and remember years later.

We are curators, producers, creative directors.
We are the bridge between the artist who has something to say and the brand that wants to say something.

100+
Projects
25+
Countries
800K+
Followers
15+
International Awards
Our history
2011

Instagrafite is founded

Instagrafite emerges as a profile dedicated to urban art. Growing organically, it quickly forms a global community of artists, admirers, and professionals, connecting the urban art scene through the digital lens.

2014

Recognition and a powerful voice

Expanding its international footprint, Instagrafite is invited to SXSW, cementing its status as a leading voice in culture and urban art.

2015

O.bra Festival

We held O.bra, one of the world's largest urban art festivals, occupying downtown São Paulo with the painting of ten massive murals by national and international artists. The festival's impact solidified our transition into a creative studio, opening doors for new formats and large-scale projects.

2016

International Curation

We took on the curation of the Moscow Urban Art Biennale, strengthening our global presence and positioning Instagrafite as a leading protagonist in the world of urban art.

2017

Urban Nation Museum

We joined the curation of Urban Nation in Berlin, the world's largest museum dedicated to urban art, reinforcing our role as a bridge between the global scene, institutions, and the public.

2019

Worldwide Recognition

The Nike Air Max Graffiti Stores project wins the Grand Prix at Cannes Lions and the Grand Clio, solidifying Instagrafite as a key player in the creative industry and the first from the Brazilian urban art scene to achieve such recognition.

2025

Instagrafite: Art-Centric Studio

Instagrafite evolves into an art-centric studio focused on art, culture, and urban impact. This evolution expands our reach into large-scale projects, global collaborations, and experiences that connect brands, artists, and cities.

Our Team
Marcelo Pimentel
Marcelo Pimentel
Creative Curation & Strategic Vision
Founder, curator, and producer. A pioneer in the digital urban art scene. 15 years building the bridge between art, brands, and cities in Brazil and around the world.
Marcela Macário
Marcela Macário
Production Curation & Execution
More than a decade of expertise in cultural project management.
Driving execution across any city and at any scale.
Vitória de Sá
Vitória de Sá
Production Curation
Our unstoppable producer. The operational force that keeps every project
moving from concept to the wall with precision and speed.
Dani Vettorazzi
Dani Vettorazzi
Business Curation & Financial Management
Safeguarding Instagrafite’s deadlines and financial health.
Providing the foundation that sustains our creative ambition.
Awards & Recognition
2019

Grand Prix · Cannes Lions Media

Nike Air Max Graffiti Stores · AKQA · São Paulo

The category's top award
2019

Grand Clio OOH

Nike Air Max Graffiti Stores · Out of Home

Clio Awards
2019

Cannes Lions Silver & Bronze

Nike Air Max Graffiti Stores · AKQA

Cannes Lions
2019

Effie Gold

Nike Air Max Graffiti Stores · Effectiveness

Effie Awards Brasil
2019

LIA Gold & Bronze

Nike Air Max Graffiti Stores

London International Awards
2019

CCSP Gold

Nike Air Max Graffiti Stores · São Paulo

CCSP
2019

Effie Gold

Effectiveness · Brazil

Effie Awards
2019

Clio Bronze

Nike Air Max Graffiti Stores

Clio Awards
Brands that trust Instagrafite
Global Footprint

Art without borders.

Brazil
Germany
United States
Argentina
Russia
Mexico
Colombia
Canada
Chile
England
Australia
Portugal