Women Who
Move Cities

For 99, the challenge was to honor their female driver base in a genuine way. Instagrafite turned data into story: we mapped the longest-serving female drivers on the platform across five Brazilian cities and transformed them into the protagonists of monumental murals in their own neighborhoods.

Each work was an individualized tribute, where local artists translated the achievements and journeys of these women on the road. Bea Corradi, Pati Rigon, Gim, Bruna Frog, and Maria Mariô — each in her own square, each with her own visual language, all with the same mission: take the driver out of app anonymity and give her the scale of a monument.

More than a Women's Month campaign, the project immortalized real faces in the urban landscape, connecting 99's technology to human recognition through art.