GNT · SP · BH · Rio de Janeiro · Salvador
To celebrate Women's Month, GNT sought authenticity and impact. Instagrafite made possible a national occupation, selecting four of the most powerful voices in the new generation of urban art to leave their mark on their home cities.
The project was executed by a 100% female team: from curation and management to the final brushstroke. Criola in Belo Horizonte, Juliana Fervo in Rio, Lina in Salvador, and Mari Pavaneli in São Paulo created works that not only brought color to the cities, but served as a visual manifesto on the power, heritage, and impact of women's work in Brazilian culture.
Our delivery proved that the impact goes far beyond the painting. We built a structure in which women led every step, from briefing to scaffolding, occupying the city with the authenticity and excellence that women’s stories deserve.
