GNT · SP · BH · Rio de Janeiro · Salvador

O Poder
do Feminino

Client
GNT
Artists
Criola · Juliana Fervo · Lina · Mari Pavaneli
Cities
SP · BH · Rio · Salvador
Operation
100% Feminina
The project

Four cities.
Four voices.One manifesto.

To celebrate Women's Month, GNT sought authenticity and impact. INGF made possible a national occupation, selecting four of the most powerful voices in the new generation of urban art to leave their mark on their home cities.

The project was executed by a 100% female team: from curation and management to the final brushstroke. Criola in Belo Horizonte, Juliana Fervo in Rio, Lina in Salvador, and Mari Pavaneli in São Paulo created works that not only brought color to the cities, but served as a visual manifesto on the power, heritage, and impact of women's work in Brazilian culture.

Curation & Production
INGF
Client
GNT
Cities
SP · BH · Rio de Janeiro · Salvador
Artists
Criola · Juliana Fervo · Lina · Mari Pavaneli
O Poder do Feminino — GNT · INGF · São Paulo, Belo Horizonte, Rio and Salvador · 2019
O Poder do Feminino — GNT · INGF · São Paulo, Belo Horizonte, Rio and Salvador · 2019
O Poder do Feminino — GNT · INGF · São Paulo, Belo Horizonte, Rio and Salvador · 2019
O Poder do Feminino — GNT · INGF · São Paulo, Belo Horizonte, Rio and Salvador · 2019
O Poder do Feminino — GNT · INGF · São Paulo, Belo Horizonte, Rio and Salvador · 2019
Video Case
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Our delivery was to prove that the impact goes far beyond the painting. We built a structure where women led every step, from briefing to scaffolding, ocupando a cidade com a verdade e a excellence que a story das mulheres exige.

Marcela Macário · Production Curator, INGF

Results
100% Female Operation
From planning to the scaffolding
Full project legitimacy — curation, management, and execution conducted exclusively by women, from briefing to the final brushstroke.
Impacto Nacional
4 capitals simultaneously
Strategic presence in SP, BH, Rio, and Salvador, uniting different styles and regional identities in a unique manifesto.
Real Representation
Female narratives in the city
Occupation of public spaces with works that generated immediate identification and organic engagementsivo.
Next Generation Curation
Regional urban art references
Strategic selection of artists who are references in their regions, consolidating GNT as a supporter real da arte brasileira contemporary.
Previous project
99
Mulheres
99 · CP+B · 5 Cities
Next project
Virada
Sustainable
Virada Sustainable · SP