Disney · Avatar 3 · Cinzas da Floresta · Rio de Janeiro
How do you bring Avatar's message of preservation and connection with nature into the real world? For the global launch of Avatar 3, Disney and INGF joined forces on a project of monumental scale and deep purpose. We turned the ashes of Brazilian wildfires into raw material for art.
Through a partnership with the Cinzas da Floresta project, we made possible the creation of a paint made from forest fire waste. With it, the Instagrafite Team produced a mural spanning over 1,200 square meters in Rio de Janeiro, handling all coordination, technical mobilization, and execution of the work.
We transformed destruction into a symbol of resilience and beauty — exactly as James Cameron's narrative proposes.
Our mission was to give new meaning to ash. For Avatar 3, we didn't just paint a mural, we created a manifesto. We showed that INGF has the capacity to unite the world's largest entertainment industry with an urgent environmental cause, proving that art is our best tool for regeneration.
