Nike · AKQA · São Paulo
For Air Max Day 2019, Nike and AKQA had a radical idea: turn São Paulo's most iconic murals into geolocated virtual stores.
INGF curated the murals and produced the campaign — connecting existing urban artworks across the city to the Air Max buying experience via geolocation.
When someone got close to one of the selected murals on their phone, they were directed straight to purchase the sneaker. The street became a storefront. Art became commerce.
The street has always been our gallery. This time, it also became our store.
