Stella Artois · CP+B · São Paulo · SP-Arte
To activate Stella Artois's sponsorship at SP-Arte, we went beyond conventional formats. INGF made possible the creation of an iconic mural in downtown São Paulo where the raw material was the very essence of the product: we developed an exclusive paint made from hops.
With artwork by Aline Bispo, the project connected the street to the institutional art world. The activation culminated in a painting workshop on the rooftop of restaurant Cora, attended by Brazil's Minister of Culture, where guests could experience the technique with a direct view of the mural.
A project that bridged sustainability, Brazilian art, and high gastronomy.
Our curation here was about technical sophistication. We did not just deliver an image — we delivered a new way to paint the city using the very soul of the brand.
