Stella Artois · CP+B · São Paulo · SP-Arte

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Client

Stella Artois

Agency

CP+B

City

São Paulo

Artist

Aline Bispo

The project

Paint madefrom hops.

To activate Stella Artois's sponsorship at SP-Arte, we went beyond conventional formats. Instagrafite enabled the creation of an iconic mural in downtown São Paulo where the raw material was the very essence of the product: we developed an exclusive paint made from hops.

With artwork by Aline Bispo, the project connected the street to the institutional art world. The activation culminated in a painting workshop on the rooftop of restaurant Cora, attended by Brazil's Minister of Culture, where guests could experience the technique with a direct view of the mural.

A project that bridged sustainability, Brazilian art, and high gastronomy.

Our curation here was about technical sophistication. We did not just deliver an image — we delivered a new way to paint the city using the very soul of the brand.

Marcelo Pimentel · Instagrafite

Results

Material Innovation

Organic hop-based paint

Development and application of an exclusive paint, bringing the product's DNA directly onto the surface of the city.

High-Level PR

Attendance of Brazil's Minister of Culture

Activation event with authorities and key figures from national culture, generating high-quality earned media.

Connection with SP-Arte

Institutional art circuit

Strategic positioning of Stella Artois within the SP-Arte context through a permanent work in downtown São Paulo.

Immersive Experience

Mural + Cora Workshop

Integration of the large-scale mural and direct artistic practice on the rooftop, making the campaign concept tangible.

Cores deLúpulo

Paint madefrom hops.

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