Petrobras · Ogilvy · Rio de Janeiro · Macaé
Create a large-scale mural that could travel. That was Petrobras's challenge for a project that united art, technology, and modular logistics. Instagrafite curated and produced a traveling container structure that journeyed across Rio de Janeiro — from the Marina da Glória to the Planetarium — and on to Macaé.
With artwork by Wes Gama, the project was not static: through Augmented Reality, the painting came to life, educating the public about Brazilian biomes in an interactive, engaging way.
Beyond the artistic facade, the structure served as an immersive exhibition space for the brand's social and environmental initiatives.
Our delivery went beyond aesthetics. We designed a solution that united Wes's visual power with complex logistics and engineering, ensuring the Petrobras message traveled with technology and impact at every stop.
