1 / 27 · NuFestival · Pinheiros · São Paulo
Fotos: Henrique Madeira
Nubank · Pinheiros · São Paulo
How do you turn a digital bank's headquarters into a physical cultural landmark? For Nubank, INGF conceived and produced NuFestival: an unprecedented artistic occupation that spread the work of 10 national and international artists across the Pinheiros neighborhood in São Paulo.
We went beyond traditional muralism. We wrapped the bank's headquarters with a giant textile installation by Anne Galante, installed tile mosaics by Coletivo Muda, sculptures by Lelo, and statues by Toco Oco. The festival also served as the stage for Criola's first major mural and monumental works by Gleo, Fernando Chamarelli, and Renan Santos.
More than an event, we delivered a new layer of skin for the city, connecting the brand to innovation and creativity across multiple formats.
The NuFestival challenge was scale and texture. We took the brand off the phone screen and brought it to textiles, tiles, and concrete, proving that urban art can be as multidimensional as a own tecnologia.