Além da Rua · Praia do Pecém · Ceará

Festival
Pecém

Production
Além da Rua
Curation
INGF
Location
Praia do Pecém, CE
Artists
13 artists · Martha Cooper
The project

Art left
the wall andwent to sea.

Invited to curate the Festival Além da Rua, INGF proposed a change of course. In a city with the coastal power of Fortaleza, limiting urban art to walls would be ignoring the essence of the place. Our strategy was to bring art to the sea.

Through a deep exchange with the community of Praia do Pecém, we replaced concrete with the sails of jangadas — traditional fishing boats. The result was a floating, traveling gallery: 14 painted vessels by a team of 13 national and international artists, honoring local tradition and turning the Ceará horizon into a living exhibition.

The presence of legendary photographer Martha Cooper cemented the festival as a landmark in global urban art documentation.

Curation
INGF
Production
Além da Rua
Location
Praia do Pecém · Ceará
Artists
Ana Marietta, Serifa, Wes Gama, Ramon Martins, Evoca, Ever, Poni, Fitz Licuado, Theic Licuado, Martha Cooper, Estela Miazzi, Bozó e Camila Siren
Festival Pecém — Martha Cooper — Ceará · INGF · 2018
Festival Pecém — Multiple Artists — Ceará · INGF · 2018
Festival Pecém — Além da Rua · INGF · Ceará · 2018
Festival Pecém — Além da Rua · INGF · Ceará · 2018
Festival Pecém — Além da Rua · INGF · Ceará · 2018
Festival Pecém — Além da Rua · INGF · Ceará · 2018
Festival Pecém — Além da Rua · INGF · Ceará · 2018
Festival Pecém — Além da Rua · INGF · Ceará · 2018
Festival Pecém — Além da Rua · INGF · Ceará · 2018
Festival Pecém — Além da Rua · INGF · Ceará · 2018
Video Case
"

Curation is reading context. We realized the walls were too small for Pecém's story. We brought art from walls and placed it at sea, giving the community a work that sails com eles todos os dias.

Marcelo Pimentel · Founder, INGF

Results
Curation Disruptiva
Do muro para as velas
Transmission of art from fixed to mobile support — the sails of jangadas at Praia do Pecém.
Impacto Community
Art and the fishing community
Real integration between global artists and the fishing community, generating a legacy that goes beyond aesthetics.
International Relevance
Martha Cooper presente
The legendary hip-hop photographer cemented the festival as a historic landmark in the documentation of arte urbana mundial.
Galeria Flutuante
14 jangadas · living experience
A gallery that sails — the art interacts with nature and the daily life of the fishing village every day.
Previous project
NuFestival
NuFestival
Nubank · São Paulo
Next project
Centenary
Mandela
South African Tourism · SP