South African Tourism · São Paulo · Minhocão

Centenary
Mandela

Client
South African Tourism
Artists
Criola · Diego Mouro
Location
São Paulo · Minhocão
Curation
INGF
The project

A monument
for the greatestleader of the century.

Honoring Nelson Mandela on his centenary was one of the greatest ethical and artistic challenges we have ever taken on. Invited by the South African government, INGF curated a mural that became a geographical and political landmark in the heart of São Paulo.

We brought together two of the most powerful voices in the new generation of Black Brazilian art: Criola and Diego Mouro. The result is a work that transcends aesthetics, celebrating resistance, ancestry, and the legacy of Madiba.

Located on the Elevado Presidente João Goulart — the Minhocão — the mural grew beyond a campaign piece and became one of the most important cultural landmarks for reflection in São Paulo.

Curation & Production
INGF
Client
South African Tourism
Location
Minhocão · São Paulo
Artists
Criola · Diego Mouro
Centenário Mandela — Criola — São Paulo · INGF · 2018
Centenário Mandela — Diego Mouro — São Paulo · INGF · 2018
Centenário Mandela — South African Tourism · INGF · São Paulo · 2018
Centenário Mandela — South African Tourism · INGF · São Paulo · 2018
Centenário Mandela — South African Tourism · INGF · São Paulo · 2018
Centenário Mandela — South African Tourism · INGF · São Paulo · 2018
Video Case
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Projecting Mandela's centenary required a curation that went beyond the painting. We sought artists who carry in their strokes the depth of that legacy. We created a monument that connects São Paulo to the story of one of humanity's greatest leaders.

Cássio Vargas · INGF

Results
Urban Heritage
Minhocão tourist circuit
The work was incorporated into São Paulo's tourist and cultural circuit, becoming one of the most photographed muralsafados do Minhocão.
Diplomacia Cultural
Brazil and South Africa united
Direct partnership with the South African government, strengthening ties between Brazilian and African culturesa through da arte urbana.
Legacy Curation
Criola e Diego Mouro
The selection of two names from Brazilian Black art brought the representation and technique necessaryara um tributo de escala global.
Relevance Social
Permanent reflection point
The mural serves as a starting point for debates on human rights and the anti-racist struggle, keeping alive the mensagem de Mandela.
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