Audi · Cubo · São Paulo
The restoration of one of São Paulo's most iconic murals — the portrait of Ayrton Senna by artist Kobra — called for a content strategy worthy of legends. Instagrafite was invited by Audi to document and amplify this process, transforming the mural's restoration into a digital event.
Our strategy was to break the narrative into a 12-episode web series. On Instagram, each episode was a piece of a large visual puzzle: as the mural was physically restored, the feed became a mosaic gradually revealing the completed work.
Content, art, and brand united to immortalize the connection between Audi and Senna's legacy.
Our intelligence here was to transform restoration time into screen time. We created a mosaic that was not merely aesthetic — it was a narrative journey that allowed the audience to paint the mural alongside Kobra in our feed.
