JanSport · Agency Teak · San Francisco · USA
In San Francisco, JanSport's birthplace, we were challenged to create an experience that connected the physical to the digital in an organic way. The "Live Outside" project was an immersion in California's urban culture, where INGF led the curation and content strategy of a monumental intervention.
We placed our bet on three artists who were emerging at the time and are now established names at the top of global muralism: Lauren Ys, Caratoes, and Tati Suarez. The result went far beyond a mural — we delivered a documentary web series and a content ecosystem that captured the essence of freedom and exploration that defines the brand.
Our curation is based on anticipating what comes next. In San Francisco, we united three artists who would go on to redefine the scene, and delivered for JanSport not just a wall, but content that breathes the truth of the rua.
