ABI · AB InBev · New York · Manhattan
We were invited for an immersive curation challenge: to transform AB InBev's new global office in New York into a living art gallery. Our mission was to select artists who could translate the DNA of different portfolio brands into the physical environment, creating a direct connection between the workspace and the visual identity of each floor.
We mapped legends of design and graffiti — including 123Klan and Timothy Goodman — to create interventions that would dialogue with each brand's concept. The result was a high-level artistic occupation that lifted the office out of the corporate standard, transforming every corridor into a brand narrative and source of inspiration for employees in the heart of Manhattan.
Our vision was to treat the office not as a blank wall, but as a brand touchpointca. We created a curation that lets employees live the company's DNA through the eyes of the best artists in the world.
