Netflix · Agency Jogo · Rio de Janeiro
For the first time in history, the walls of Flamengo's headquarters became an advertising medium. For the launch of the Vini Jr. documentary, INGF executed a two-act activation in Rio de Janeiro.
First, we installed the official film lettering with technical precision. Then, in a guerrilla intervention in the early hours of the morning, the mural was "overtaken" by the phrase: "The best in the world, except for the dance" — along with the date and the Netflix logo.
More than a painting, we delivered a street narrative that connected the brand with the essence of the star player and the culture of the stands.
Enabling the unprecedented use of Flamengo's headquarters required engineering between the institutional and the artistic. We broke a media paradigm to deliver the truth that Vini's story demanded.
