Budweiser · MLB · 22 Cities · Estados Unidos
How do you translate an entire nation's passion for baseball through art? For the launch of Budweiser's commemorative MLB edition, INGF carried out one of the most complex curations in its history. The challenge was surgical: finding artists who were not only technically brilliant, but true locals — residents of each city and declared fans of their respective teams.
We mapped and simultaneously managed 22 artists across the United States. From concept to final delivery, we connected the brand to the soul of each fanbase, ensuring that every can was a collector's item with the legitimacy of someone who lives and breathes the local culture.
A logistical operation that proved our ability to scale curation with depth and global precision.
Managing 22 artists simultaneously across the US was a masterclass in logistics and sensitivity. Our production ensured that Budweiser spoke to each fanbase in a unique way, respecting the local accent and passion of eacha cidade.
