HBO · São Paulo · Centro
Fernanda Torres's Oscar nomination was a national event. For HBO, the challenge was to create a tribute worthy of the actress. Instagrafite produced a large-scale mural in downtown São Paulo functioning as a living, adaptable media canvas.
The structure was designed in two acts: the first celebrated Fernanda's iconic career quotes and her "nominated" status. The project was engineered for a lightning update on awards night, ready to swap the title to "winner."
Regardless of the outcome in Los Angeles, we turned the heart of the city into a stage of recognition for the greatest artist in the country.
Our mission was to give monumental scale to the feeling of an entire country. We created a structure that allowed the brand to respond live to the story, occupying the city with authority and respect.
